OBJECTIVE
ANALYSIS
OPTIMIZED
RESULTS
Unlock Millions in Hidden Revenue by Optimizing Your Full Customer Lifecycle
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I help subscription and D2C companies optimize the full customer lifecycle — from onboarding to win-back — to maximize retention and customer LTV
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With 20+ years of marketing leadership and a decade specializing in CRM, retention, and lifecycle, I've led teams at Care.com, Ipsy, and other high-growth brands.
Services
WHO
WE ARE
I help subscription and D2C companies unlock millions in hidden revenue by optimizing the full customer lifecycle — from onboarding to win-back.
With 20+ years of marketing leadership and a decade specializing in CRM, retention, and lifecycle marketing, I've driven measurable revenue growth for brands like Care.com, Ipsy, and Bare Escentuals.
My approach focuses on the complete customer journey, identifying gaps and optimization opportunities that most companies miss.
The result? Clients consistently see 20-55% improvements in key metrics while unlocking revenue that was already there.
Whether you need strategic lifecycle audits, CRM migrations, team optimization, or fractional leadership, I bring proven frameworks and hands-on execution to maximize your customer lifetime value.
Ready to unlock your hidden revenue? Let's talk about how I can help you optimize your full customer lifecycle for maximum growth.