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Hokulele Consulting was founded by Ceri Phillips. Ceri is a Lifecycle Marketing consultant who works with Direct 2 Consumer companies to generate stellar ROI from Lifecycle Marketing.
Ceri has  increased conversion by as much as 46% and subscriptions by as much as 55% and also generated hundreds of thousands of dollars in savings through technical implementations. 
After earning a joint MBA from University of Toronto and University of St Gallen, Ceri has more than 15 years leading Lifecycle Marketing teams at brands such as Bare Escentuals, Ipsy and Care.com growing the impact of Lifecycle Marketing on the company's top line revenue, while improving efficiency. Ceri has launched thousands of lifecycle campaigns, hundreds of product features and tens of countries.